Ford comeback Indian market with Endeavour

Introduction

Ford recently filed for an Indian patent for the Endeavour, raising speculation about a possible comeback to the market. According to reports, the American car maker is preparing for a comeback in India and intends to construct the newest Endeavour at its Chennai plant. The current generation of the Endeavour, which was introduced in 2022 and has since created waves in other markets, is the subject of the patent. It was never brought to India.

Ford India’s potential return to the automobile industry could start with the next Endeavour model. After more than 25 years, the American carmaker ended operations in India in September 2021 due to a lack of profitability and a lack of new models in the portfolio. Ford has officially submitted an Endeavour SUV design patent application. Furthermore, Ford India just listed new job opportunities. These details strongly imply that Ford would soon be doing business in India again.

Ford's Plant Dilemma

Ford has a strategic advantage for resuming operations because it kept its Chennai facility despite previous plans to sell it. With the governmental clearances for the plant’s possible sale in place, Ford might resume manufacture more easily. Given that the current Endeavour and the prior model had some commonalities, the retooling process to create the new Endeavour would also be rather simple.

Design Patent

This sparked rumors that Ford would someday go back to India and resume production there. An illustration of a fourth-generation Endeavour design patent is included, adding gasoline to the flames. It appears that the American automaker has submitted patent applications in India for the most recent D-segment SUV model. A picture of the same item has surfaced online. The patent application appears to have been filed after Ford left India, based on the registration date. In 2022, the fourth-generation Endeavour, known as Everest in outside markets, made its world premiere. It still has an SUV’s usual boxy silhouette, but the outside style has been substantially updated. In addition, the new model seems larger than the old one. It’s possible that Ford assembles CKD (Completely Knocked Down) kits for a few models locally in Chennai, India. Endeavour may be one of those vehicles. Expect the rival Toyota Fortuner to cost more over Rs 50 lakh (ex-showroom) as a result.

Ford Cars

The 3.0-liter V6 turbo-diesel engine that powers the new Ford Everest is paired with the reliable 2-liter Bi-Turbo diesel engine. Depending on the engine, a 6-speed manual or a 10-speed automatic transmission is offered. The SUV is also offered with a 2WD setup in some areas. Compared to the previous model, the new Endeavour sports a more macho design language. It features a large grille, a robust bumper, LED headlights, and C-shaped daytime running lights. The rear tailgate of the SUV is very distinctive. It has an independent set of LED tail lights and a reduced profile. A 12-inch portrait touchscreen, a digital instrument screen with a resolution of up to 12.4 inches, and a redesigned 3-spoke leather-wrapped steering wheel are just a few of the high-end interior amenities of the SUV. The upcoming Ford Endeavour will also feature USB charging, wireless phone charging, wireless Android Auto and Apple Car Play, and a 360-degree camera. Among the numerous safety features are lane-keeping assistance, active park assist, autonomous emergency braking, front collision warning, and blind spot information systems.

Conclusion

Industry insiders claim that Ford plans to bring back the Endeavour in an effort to boost sales. Direct imports as well as local assembly in Chennai are being considered. To maintain competitiveness against rivals such as the Toyota Fortuner, the manufacturer might import fully-built automobiles without requiring homologation, thereby preparing for local production by 2025.

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Frequently Asked Questions (FAQs)

Which vehicle will Ford be reintroducing in 2024?

Here are some Ford cars to look forward to in 2024, ranging from electric SUVs to redesigned vintage cars. Mach-E Ford Mustang. Since its release, Ford’s all-electric SUV, the Mustang Mach-E, has revolutionized the automotive industry. Anticipate improvements in terms of range, performance, and technological features in 2024.

What makes Endeavour superior to Fortuner?

Every car has its advantages. The Endeavour boasts more features, a greater road presence, and superior interiors. Conversely, the Fortuner boasts a strong engine, reduced maintenance costs, and Toyota dependability.